Who is a Salesman?


We sell our colleagues, friends and family relations on doing things with us, like going to cinema, eating in a particular restaurant etc.

Parents sell their kids on believing in themselves – and on going to school, eating properly, sleeping at the appropriate time and even cleaning their environment.

Individuals, companies and agencies sell ideas, concepts, thoughts, opinions, and feelings. Teachers sell knowledge and discovery.

Every business, career, occupation, enterprise of any kind, is sales. In fact, every interaction you have with all of the people you come in contact with each day is sales.

These days, people tend to look at salespeople as those who do the dirty job. In fact any vacancy that advertises for a marketing position stands the chance of not having the best brains.

But the truth of the matter is that we all sell. It was Jay Abraham who observed, “The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.”

To succeed in selling, there are several things one will have to take into consideration. Here are a few of them. First, attitude is everything. Secondly, you must be enthusiastic. According to Harry Banks, “A sales man minus enthusiasm is just a clerk.”

Thirdly, appearance matters. Ken Kerr pointed out, “Up to 70% of people make buying decisions based primarily upon the visual.” Also, you constantly have to improve on your communication skills. Steve Brown hinted, “Talking is the train that carries the product to the market.”

Beloved, you and I are always selling. So be conscious of every interaction with people. Exactly why Emerson said everybody makes a living selling something.

Remember, the most important sale of the day is what we sell to ourselves.

Culled from Uju Onyechere’s post on facebook group – MODELS & MENTORS INT’L


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