Harry Winston, a New York diamond dealer heard about a wealthy Dutch merchant who was looking for a certain kind of diamond to add to his collection.
Winston called the merchant, told him that he thought he had the perfect stone, and invited the collector to come to New York and examine it.
The collector flew to New York and Winston assigned a salesman to meet him and show the diamond. When the salesman presented the diamond to the merchant, he described the expensive stone by pointing out all of its fine technical features.
The merchant listened and praised the stone but turned away and said. “It’s a wonderful stone but not exactly what I want.”
Winston, who had been watching the presentation from a distance, stopped the merchant going out the door and asked, “Do you mind if I show you that diamond once more?” The merchant agreed and Winston presented the stone.
But instead of talking about the technical features of the stone, Winston spoke spontaneously about his own genuine admiration of the diamond and what a rare thing of beauty it was. Abruptly, the customer changed his mind and bought the diamond.
While he was waiting for the diamond to be packaged and brought to him, the merchant turned to Winston and asked, “Why did I buy it from you when I had no difficulty saying no to you salesman?”
Winston replied, “That salesman is one of the best men in the business and he knows more about diamond than I do. I pay him a good salary for what he knows. But I would gladly pay him twice as much if I could put into him something that I have and he lacks. You see, he knows diamonds, but I love them.”
Beloved, do you have passion for what you do? Like Harry Winston, do you love what you do? Can you effectively communicate what you do to others? Positive answers to these questions can take you to the next level.
Culled from Uju Onyechere’s facebook post in MODELS & MENTORS INT’L GROUP